Encouraging Early College Savings and Financial Planning
Key Issue Overview
For many families, especially those with limited financial resources or experience navigating higher education costs, the prospect of saving and paying for college can feel overwhelming or out of reach. Early college savings and financial planning interventions aim to empower families and students to start preparing for college expenses well before high school, which can increase financial security and reduce barriers to college enrollment. In this section, we review the evidence on increasing participation in early college savings programs and planning, including studies that examine the use of state 529 college saving plans.
529 college savings plans are investment portfolios designed for families saving for college expenses. Enrolling and contributing to a 529 plan gives the money the chance to grow over time for college expenses. For example, a family who invests $200 per month starting when their child is in kindergarten will contribute approximately $30,000 to a 529 plan and could have nearly $50,000 available for college expenses by the time their child graduates high school, assuming a 6% annual return—a reasonable rate for a 529 plan.
These studies examine the impact of interventions designed to encourage college savings among families of students in grades 4 through 10. One study examines the impact of simplifying the enrollment process for a state-sponsored college savings plan (529 plan) and providing a small financial incentive for contributing (Long & Bettinger, 2017), and the other offered small early financial awards to students and families tied to academic engagement and making regular contributions to their college savings account (Elliot et al., 2023).
Findings suggest that simplifying and supporting the process of opening a college savings account—particularly when paired with a financial incentive—can significantly increase the likelihood that families open an account and make regular contributions (Long & Bettinger, 2017). While early financial incentives had no effects on students’ short-term academic outcomes overall, they may increase K-12 attendance among lower-income students (Elliot et al., 2023). Together, these findings point towards the potential of early efforts to promote college savings and encourage financial planning among families.